Monday, April 2, 2018

Sales Force Automation


     Sales Force Automation (SFA) is an integrated application of customizable customer relationship management (CRM) tools that automate and streamline sales inventory, leads, forecasting, performance and analysis. SFA tools include Web-based (hosted CRM) and in-house systems.SFA is also known as sales force management system.

All SFA systems are built with two core components:

Content management system: Tracks customers, activities, forecasting, contacts, communication/sales history and analytics

Sales lead tracking system: Tracks lead and opportunity pipeline data
Sales force management gives you a chance to improve your sales efforts and accordingly reduces disorganizations, cuts sales cycles, which is vital for monitoring and broadcasting as well as assessing sales performance and forecasting its future growth.
Sales force automation software has features which maximizes sales activity of any business. The features include stock control, analyzing sales forecast, contact administration, quotation management, proposal, presentation creation and product management. SME’s and large scale business organization have turned to sales force management software in order to organize their sales output.
Sales force automation is meant for sales people hence all the benefits directly are for them.


      * All data available on the Mobile app Sales people who keep on travelling a lot for meetings, market visit (Sales Force Automation), surveys etc. will have all the relevant data with them. The apps now days also plan a route for you basis the beat plan.

* Data Available offline to save your phone battery and data, applications also works.

* Save Time No more filling your sales data in excel report, collating the data, sending the files etc. from anywhere, anytime, simple feed in your data in the Sales Force Automation

* Reduced Sales Cycle Since sales people are clear with that has to be done in the day(with help of beat-plan, alerts) , they can plan, execute well.

* Increased Closure rate by 24% minimum If you use the Sales Force Automation diligently, then definitely you would increase your revenue.
    Today, every sales force team has to face new challenges including increasingly bigger and better competition and more dynamic deals during field data collection. Customers are also more worldly wise and have a numerous demands.

·         Streamline sales cycles.
·         Drive much higher close/ won rates.
·         Improve customer service.
·         Ensure larger volumes of warm leads.

Effective Measures:

An effective Sales Force Automation Software ensures full integration among all departments. The sales person is not the only person dealing with the customer, various other departments such as marketing, customer service, accounts and technical experts are also involved.
It helps you to automate the various field sales management processes like communication and tracking between the sales managers and sales representatives. It helps in increasing the efficiency of the field sales. It allows the management to get a holistic real-time view of field operations from their mobile itself! It lets the app customers to quickly set up and start off with a pay-as-you-go pricing model. It also offers customized branding and lets you build the mobile app according to the industry you work in and the work processes that you follow.

Maximizing the sale

Field force refers to the people of an organization who are responsible for sales and lead generation. These are the people who work in the field, generate sales and increase the profit value of the company. They need to send information from the field or market place to the managers sitting in the company. Field force personnel sometimes even use the internet to generate sales. Here comes the role of Sales Force Automation Software. It enables the sales force with mobile reporting software by capturing and managing the sales data. By using such software, a company can notice a remarkable improvement in the sales force productivity. It helps to send real-time accurate data and enhances the efficiency of the field sales operations.
You can maximize the efforts of the sales crew by creating a synergy between sales and marketing by differentiating their goals and purpose in a business. This should be the primary step of field sales force and which is also possible with the help of sales force automation software. You can also learn some more tips to maximize sales force effectiveness in thefield in a quick glance.
It has features which maximize sales activity of any business. The features include stock control, analyzing sales forecast, contact administration, quotation management, proposal, presentation creation and product management. SME’s and large scale business organization have turned to sales force management software in order to organize their sales output.

Customer Views:

Results demonstrate that customers perceive benefits on four main dimensions of their interaction with salespersons—salespeople’s professionalism, customer interaction frequency, salesperson responsiveness, and salesperson–customer relationship quality. This study is the first to examine aspects of SFA from the customer perspective.



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