Friday, June 1, 2012

CRM System ! Do I Need One?


Greetings of the day from SalesMantra.com !!!

As you are aware that in today’s dynamic market pace, organizations have to be in pace with the newly emerging trends and practices. A CRM (Customer Relationship Management) is also one of such tools which are vital for every organization who have a sales team of 2 or more people. Now days, people feels CRM synonymous to ERP (Enterprise Resource Planning). Here comes a big NO from our side. Though the two are similar, but not the same.  

Entrepreneurs overlook the need of implementing CRM in their organization assuming that:
  • ·         Our organization is not big enough to install a CRM or ERP.
  • ·         It will cost lakhs (or crores sometimes) of rupees.
  • ·         Monitoring Sales Force by excel sheet reports is as good as monitoring them through CRM.
Rather, it’s the only tool in market place which provides a realistic platform to monitor sales executives and their day to activities. As we have mentioned earlier, cost of implementing CRM is very negligible when we compare it with the benefits coming out of that CRM. 

Let’s make it clear by a proper cost-benefit analysis in which we are comparing the cost incurred in implementing SalesMantra with the benefits coming out of it.

COSTS:
S.No.
Particulars
Cost Incurred
1
Hardware/ Server Purchase Cost
0
2
Training and Support Cost
0
3
IT Admin Personnel Cost
0
4
Software Maintenance Cost
0
5
Mobile Accessibility Charges
0
6
Up-gradations Cost
0
7
Supporting Software Costs
0
8
Cost per Sales Person
Rs. 500 per month


BENEFITS:

S.No.
Benefits
1
Day Planner assisting sales person to get his to-do list ready at 7 AM in morning
2
Shorter Sales Cycle leading to quick closures
3
Identification of Neglected Customers / Prospects on a single click
4
Improved order projections in order to minimize inventory carrying cost
5
Daily Appointment Report with “minutes of meeting” instantly shared with seniors
6
Daily Value Addition Report to check the quality of follow ups
7
Real Time reports on outstanding payments
8
Order Lost Report & Reasons to facilitate product development
9
No more data loss (i.e. business loss) when a sales person leaves the job
10
No More missed AMCs
11
Centralized depository of database facilitating management to remain “informed”.
12
Phone Call to the prospect on the day when he asks to call i.e. no more missed follow ups




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For more details click www.SalesMantra.com


FSL Software Technologies Ltd.
Add: B-22, Sect 4 Noida (U.P)
Ph no: +91-120-2534066/ 67/ 68
E-mail: sales@fsltechnologies.com

‘The Software pays for itself’

‘You only have to say yes, we do the rest’

‘You enjoy the benefits of the business you have so lovingly and painstakingly built.’