Friday, May 6, 2011

Growth is synonymous to customer delight

As you are aware, in this competitive world, customer happiness is all that matters.

As the saying goes
If you do not take care of your customer- somebody else will

The need for constant review of customer complaints/queries and appropriate action taken by the orgnisation cannot be ignored under any circumstances, not only for future growth but for survival itself. . The sales therefore is directly proportional to the customer satisfaction level.

Any sales organsisation, whether it is selling products or services, needs a tool through which customer complaints/queries/suggestions/concerns and actions taken thereon are constantly monitored without any loss of time.


Some most common challenges faced by the organization(s) about customer satisfaction and complaints/ concerns can be summarized as below:

How often are you able to document and use customer feedback to improve your service? Do your customers prefer your competitor’s service for your Products/ services?

What if your engineers could record customer feedback as it was received so you could review and incorporate their suggestions within a matter of a few days that made your service 10 times more efficient and increased your customer satisfaction manifold?



Are you able to identify products/ services that are not meeting customer expectations and need to be enhanced? How many repeat complaints do you receive every week?

What if you had a system that let you record each complaint/ concerns as it was received. And simultaneously reports status of the same regularly. Also highlights the repeat complaints received for each of your products /services so that you could measure the level of customer satisfaction?

Do you find yourself overloading some engineers with work and not giving others much work at all?

What if you had a system that recorded the average time taken by each engineer to fix a client complaint so that you could allocate tasks accordingly?

Can you keep track of your engineers’ skills and identify areas where training is required?

What if you had a system that constantly quantified your engineers’ productivity based on their target achievement, turnaround time etc.?

Do your engineers make commitments on your behalf that you are not able to honour?

What if you had a system that updated you on all the service commitments made by your engineers almost immediately, and let you approve them before they were confirmed?


This is not a mirage

Fortunately, it is possible through use of our CRM software called

frontline SSM

Just click on http://www.frontlinessm.com and Register for

online DEMO

Or call

+91 9871796611 OR +91 981 917 6613

The Software runs on internet, does not require additional hardware, is ready to implement and implemented by us within a week time without any interruptions in your day to day activities.

The Software pays for itself

You only have to say yes, we do the rest

You enjoy the benefits of the business you have so lovingly and painstakingly built.

FSL Software Technologies Ltd.
Add: B-22, Sect 4 Noida (U.P)
Ph no: +91-120-2534066
E-mail: sales@fsltechnologies.com

Branch office - Mumbai

Office No.-604, 6th Floor
Corporate Avenue, Sonawala Road,
Goregaon, (E),

Mumbai - 400 063.
Maharashtra

Ph no: +91-22-26850507

Email: mumbaisales@FSLTechnologies.com

Tuesday, February 1, 2011

Keeping growth pace with Changing Business Needs: Value proposition for business owners

Some most common apprehension:

Why do I need CRM software?

Why do I invest money in software during slowdown?

Am I delaying my decisions for something, which is for ultimate good of my business?

Is there value for money I am spending?

Why should I buy CRM software, when I am already using ERP?

Why should I improve the methodology of doing my business?

How do I increase my sales, reduce expenses, and increase collections and customer satisfaction, even in slowdown with most negligible cash outflow?

I am able to control my business as it is. Why do I need software for same?


The business is all about the customer. It is not possible to run a successful business without completely and consistently knowing the customer. frontline SSM is a Customer Relationship Management ( CRM ) tool through which any business can develop a lasting business relationship with his customers. frontline SSM involves all important areas of your business i.e. sales, marketing and customer service including control over your expenses and current assets.

The software has been designed to enable the user to increase the sales and customer satisfaction manifolds within a short span of time.

frontline SSM solution provides a customer-oriented approach which mainly improve co-ordination between sales and marketing departments, automate sales and marketing and customer service practices, enhances communication between sales persons, gather key information about customers and opportunities, and manage these information in a centralized database. It facilitates marketing and sales department capture maximum information about customers to offer them better deals and maintain relations by understanding their needs. It manages information about existing and potential customers so as to build better relations with them.

frontline SSM readily delivers crystal clear perspective in terms of market to the marketing manager in a fast changing environment in terms of product requirement, product capabilities, pricing and organization strength.

frontline SSM helps in increasing service revenue through increased customer satisfaction.

Productivity increases manifold. Sales /Service team will use their time more efficiently and more effectively. The managers will also become more efficient and more effective. This increased productivity can create a competitive advantage in many ways, such as listed below:

    • Resource Optimization : 30% efficiency increase
    • Increase in new sales: 25% by increasing ratio of selling time to non-selling time.
    • Effective Complaint/Service call Allocation: Increase in revenue up to 20%
    • Increased Customer Satisfaction Index: Increase in total revenue up to 20%
    • AMC/ Warranty Contract Management: Increase in renewal up to 50%

Key Benefits of using the frontline SSM

  • Multiple approaches to a prospect by different divisions/ sales teams within the organization are highlighted and controlled.
  • No time and efforts are required to be spent by the sales team in preparation of regular review papers (On an average minimum three working days per month are spent on this activity in any organisation preparing review papers for regular monthly/ quarterly/ yearly reviews) . The sales review can take place on demand.
  • Most recent sales projections with more than 85% accuracy resulting in optimum inventory and controlled cash cycle. Incorrect sales projections result in inventory carrying cost.
  • Decision making is instant. Personal meetings/ telephone calls not necessary for decision seeking.
  • Attrition in sales force can be managed without loss of business as all sales developments are known.
  • Close follow-up with the prospect till closure stage.
  • Optimization of service engineers time.

For more details click www.frontlineSSM.com

FSL Software Technologies Ltd.

Add: B-22, Sect 4 Noida (U.P)

Ph no: +91-120-2534066/ 67/ 68

E-mail: sales@fsltechnologies.com

‘The Software pays for itself’

‘You only have to say yes, we do the rest’

‘You enjoy the benefits of the business you have so lovingly and painstakingly built.’